So what exactly is an integrated marketing agency?
Perhaps it means different things to different people but for us it is
the art of bringing everything together to achieve a single
cohesive, creative and most importantly, effective, marketing campaign.
Selecting the relevant 'tools' to use is an important part of that process. For example, social
media integration is not for
everyone and even if it is which platforms are the right ones? Right across the marketing spectrum
we can help you make the
most of your budget by focusing on what will deliver the best results or best target your potential
Everyone at Deep Blue shares a common passion for creative thinking, embracing new technology and
drinking plenty of tea
and coffee, in order to help you reach your company's marketing objectives.
This is what we call Integrated Marketing and it's what we do best.
Social Media Management
The world of social media is ever changing and there are a
dizzying array of platforms to choose from, each with their own unique qualities. We can
help you set up and manage your social media strategy, manage your brand online, develop
creative SM campaigns, maximise engagement and ultimately convert that engagement into
sales. The following are some of the social networks we manage for our clients. If you
wnat to learn more about SM marketing for business please get in touch.
Facebook - Launched in 2004, today there are over 1bn users
Twitter - Launched in 2006, today there are over 500m users
Linked In - Launched in 2003, a professional network with almost 250m
You Tube - Launched in 2006, a video sharing website,
Pinterest - is a pinboard-style photo-sharing website that allows users
to create and manage theme-based image collections such as events, interests, and
Google+ - Google Plus is a relative newcomer to the social media space
with around a half million registered users, about half of these are regular
Blog - A useful channel to give your organisation a "voice" is to publish
a blog. This can be based on serious business content (tips, knowledge etc), lighted
hearted news and views or perhaps most effectively a combination of both. Building an
audience for your blog is not a quick process but one that we think can add value and
create loyalty and community. We can help you launch a blog so that you can manage it
and/or we can operate your blog for you. Either way we can help you determine where it
fits into your online communications strategy.
Website design and development
A web site is no longer an electronic
brochure. Linking your web site to social media channels, designing a well considered
user interface and navigation structure, writing compelling and meaningful copy,
delivering content that is interactive and generating action is how we feel your
presence on the internet should be developed.
Web management services
Depending on the level of your
requirement, we can provide domain management services in house, such as domain search
and registration, website hosting and email set up. For high end needs we work with
specialist partners to deliver all of the behind the scenes essentials that enable your
business to have a secure and reliable internet presence.
Another valuable resource is email
marketing. We can advise on and if required help you run your email campaigns. From the
formation of plans through creating of templates to the management and analysis of
result we are here to guide and assist.
The often quoted "half of the
investment we make in marketing is wasted, we just don't know which half" can be true,
however, particularly with internet channels, this need should be aching of the past. We
believe that all online marketing should be measured. Whether it is targeted through
email and social media or broadcast through your web site we have the tools to measure
effectiveness and to interpret the data with you. This should enable you and us to not
only see the value of your marketing but by knowing what works best, to focus resources
on the most productive areas. The result of this to make the most of your budget and to
contain it as proportion of your business investment.
At the heart of what we do is the principle that the message can
be enhanced by strong design. The essence of design - creativity - is not changed by new
channels of communication. The combination of images, graphics, copy and layout are
vital if your business is to stand out in ever crowded market places.
Good design formed around creative ideas are the key to
everything we do and we make sure that every design detail and nuance enhances your
identity, message and marketing objective.
Print in all its forms
In spite of the many doom sayers, print is still an important
element in your marketing communications mix. Digital printing techniques have brought
tremendous benefits to the medium. Now brochures, company reports, catalogues and
stationery can be produced very quickly, economically and to high production values.
Enhancing your business image and presence.
We have a wealth of print production understanding
and can source any aspect of print,
be it large format, short run digital, large run web offset or high quality litho. We take the
hassle out of print for our clients, ensuring that
artwork and printers proofs are thoroughly proof read, checked for accuracy and signed
off and key print items such as high value brochures are always passed by us on press.
But if you wish to buy your own print we are happy with that too.
Not simply marketing jargon, Brand Guardianship is a cornerstone
of brand management. Rigour and creativity ensure that your brand is consistently
Whether you're an established business or a startup, you will
have or will invest heavily in developing your brand. So why would you risk weakening
your brand through inappropriate use? What this means in practice is that the challenge
is to design relevant and imaginative ways to use the brand in ways that fit within
guidelines while communicating clearly.
We understand absolutely that branding your web presence requires
a different approach to branding your print, your labelling or even your conferences.
This is more than enforcing brand guidelines, it is evolving and innovating through
strategy and creativity. Something we believe we do well.
The overall image of your business as it is perceived by diverse
audiences, customers, suppliers, investors and employees. Your company name, logo, strap
line should be the assets that engender common ownership of what your business stands
for, its philosophy, culture and personality.
We understand the significance this has to your enterprise. We
have helped new organisation find their identity. Helped companies reinvent their
identity. Above all we respect the fact that corporate identity is perhaps one of the
most fiercely contested matters in an organisation.
For this reason alone we always endeavour to have an empathy with
you as part of your organisation not just stand at arms length. We will share in the
pride you have in your identity while bring a professional objectivity to its
development that will enable its development.